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An Instagrammer’s Guide to Toronto

Toronto, oh how I love you. Canada’s largest city holds a very special place in my heart for its diversity and inclusivity, its creative community and love for food and drink. It’s one of the greatest food cities I’ve ever been to, a true testament to its multiculturalism. While all these spots are 100% photogenic, they’re also incredible for a myriad of other reasons and I don’t mean to underplay their excellence in other areas. Whether you’re on the hunt for that next photo opp or you’re wanting a deliciously crafted cocktail, be sure to check out my new favourite spots below:

La Palma
There’s NO way I could write a guide to the most Instagram-worthy spots in TO without including La Palma. On our recent trip back, we stayed at an Airbnb just around the corner from this beautiful Italian restaurant and it was a godsend. Not only is the space #interiorgoals, the food is incredible and the service is equally fantastic. It was the perfect place to catch up with my bestie, Jake.

Cops
You may have noticed my pink theme as of late, well that was only solidified upon visiting Cops in downtown Toronto. With the aim to do one thing really well, Cops serves up mini doughnuts (in two variations) and filter coffee. Oh, and I can’t forget the strawberry milk. The coffee shop itself is a faded millennial pink that’ll have you reaching for your phone.

Chubby’s Jamaican Kitchen
Where do I even begin with Chubby’s? This brand new King West establishment is one of the most exciting restaurants in town. The menu is inventive and inspired by homestyle cooking paired with the vibrancy of Jamaica’s people. We tried pretty much everything on the menu and I’m writing home about the patties and the jerk chicken. Their vegetarian options are equally as good! I can’t report on the cocktails (it was only 11:30 when I visited for an early lunch). Head upstairs and be sure to grab some outfit photos near the bar.

Café Cancan
Opinions on this spot are somewhat mixed and honestly, the food is quite expensive for what it is. That said, it’s tasty and filling, and you’ll absolutely fall in love with Cancan’s fit-out and space. We nabbed the booth by the window, which is perfect for flat lays. Oh, and there’s also a pink door which is ideal for outfit photos after brunch!

Rosen’s Cinnamon Buns
For the best and most indulgent cinnamon buns, head to College Street West. Rosen’s has been the talk of the town for awhile and for good reason. Fresh out of the oven, their buns are delicious and you’ll want to grab a photo of their marble countertops and gorgeous floors.

Her Majesty’s Pleasure
Okay, this glorious spot has been around for AWHILE, but that doesn’t make it any less special. It’s a nail salon and spa meets café meets cocktail bar. Basically, you’ll want to hang out here all day long (believe me, I have!) and take several gorgeous photos while you’re at it. With a newly-installed neon sign, call for champagne, HMP is upping its already impeccable Insta-game.

Kekou Gelato
Kekou was my go-to when I lived on Queen West, downtown Toronto. The Asian gelato shop was dangerously close to my apartment, I lived at their Baldwin location during the summer months. They’ve since opened a second location (even closer to my old apartment…) Their Queen and Spadina location boasts the same quality gelato flavours, Vietnamese Coffee, Black Sesame and Hong Kong Milk Tea are my personal faves in a bigger space. I’m partial to their palm tree wall, transporting me to the tropics in the middle of the city.

NEO Coffee Bar
Is there anything more ‘grammable than matcha? I don’t think so and I’m such a fan of NEO’s matcha, I’ll walk across the city for it in 35 degree heat. They’ve added a matcha affogato to their menu that’s definitely worth trying. The space itself is minimalist and kitted out with plenty of tables and plugs, so you can come here to work as well.

SoSo Food Club
SoSo on Dundas West and Ossington offers modernised Chinese cuisine in a vibrant setting. Its pink and turquoise colour scheme reminds me of a Miami beach club on steroids. The attention to detail is incredible and the menu is flavourful and authentic. I’m not an expert in Chinese cuisine by any stretch of the imagination, so if you’d like to read an excellent review, I urge you to read my friend, Isabelle’s post here.

Which spots am I missing? I’d love to hear about your favourite Instagram-worthy spots in Toronto?

July 29, 2018
Supporting Local: A Wedding Planning Update

One of the main reasons we decided to get married in Christchurch was to support local vendors. We moved back to Nick’s hometown because he wanted to play a key role in its rebuild and I wanted to blog about the aspects that make it such a rad city. There are SO many businesses that make this city a wonderful place to be. Much of this blog and my Instagram account have been dedicated to promoting local businesses and organisations. I don’t think I would still be living here three years later if not for the incredible creative community here in Christchurch.

Without further ado, here are some of the fantastic wedding vendors we’ve been working with (so far) and have made planning so much fun…

Planning
I’ve discussed our decision to host our wedding at Local at Riccarton House, but I want to reiterate how excited we are to be working with the team at Local. Since the beginning, they’ve been incredibly accommodating, answering all my questions and helping us put our ideas in motion. Nick and I often visit the Farmer’s Market on Saturdays or stop in for coffee on Sunday. The grounds are stunning, the vibe is always relaxed, and the house is incredibly special. I’ve often heard people say that wedding planning is super stressful, but so far planning our celebration has been an absolute dream. I can’t wait to share more as our big day approaches.

I’ve also been working with multi-talented Lucy at Christchurch Weddings on many planning elements. She’s full of advice and tips on everything from hairstyles to bridesmaid dresses, catering, DJs and beyond… You name it, Lucy has the answer. I had NO idea I needed a wedding planner until after our first meeting. Her skills span much more than just answering my endless questions, so be sure to check out her website and Instagram account to see some examples of her work .We’re also working on a post about everything she does as a wedding planner. Stay tuned for that because it’s going to be a goodie! Oh, and I grabbed myself a copy of Notes From the Heart and am looking forward to filling it in and recording my thoughts throughout this special time.

Photos by Hannah Bird Photography

Design & Styling
I’ve talked about the role of a wedding stylist and why we decided to hire one in a previous blog post (you can find it here). We’re working with Hayley of Hayley and Co. for our big day and I’ve loved catching up with her to discuss everything from colour schemes to florals to ensure everything is cohesive. I’m quite detail-oriented, but it’s been helpful running my ideas past a professional. Hayley’s styled many weddings throughout Christchurch and New Zealand, and we’re so lucky to have her as our stylist!

Florals
In other news, we’ve also decided on a local florist, Alicia from Bunch Floral. was an easy choice for us. She does things differently than most florists, using seasonal produce and reducing waste. Everything she makes it unconventional, elegant, and strikingly simple. You may remember when I wrote about attending one of her workshops and how I left feeling inspired? Well, here’s the blog post if you haven’t yet had a chance! Alicia is so incredibly talented and I love her wild, unfussy yet perfectly balanced arrangements.

Photography by Charlotte Sowman

Hair, Makeup & Outfits
There’ll be no sneak peeks about my dress (sorry!) but I can tell you that I’ve got my hair stylist and makeup artist booked in. The talented Kasia Stanicich is doing my makeup (how lucky am I?) and Monique at Graceful Hair Art will be doing my hair. If you’ve seen her work, you’ll know how talented she is! I even have a Pinterest board of hairstyles saved because I’m that extra. I’m currently tossing up between a few pair of shoes (open or closed toe? Neutral or vibrant?) as well as headpieces (I’m leaning towards no veil) and I might share some of those details in a future post.

Getting inspired…
This weekend, I’m attending the Wild Hearts Wedding Fair. I’ve been to a few Wild Hearts events in the past and they kindly invited me to their Christmas party last year right after we got engaged. They always put together the loveliest, most unconventional fairs, (with the coolest vendors) which is super refreshing. If you’re Christchurch-based, don’t miss out on tickets. Oh and I’m so looking forward to their runway show.

This post is getting quite long, but really this is only the beginning. During a time that’s often considered overwhelming and stressful, I’ve never felt better and know it’s thanks to the women mentioned above.

July 23, 2018
4 Must-Visit Los Angeles Neighbourhoods

I want to love LA, I really do. The sun, the beaches, the perfectly ripe avocados, Angelenos truly have it good. But there’s also the obvious smog and traffic congestion. A city of contrasts, we made the most of it and decided to cover as much ground as humanly possible in six days, which included a two-day jaunt to Palm Springs (read about it here).

LA is a city of neighbourhoods, and these neighbourhoods feel like entire cities in and of themselves. In other words, we didn’t entirely ‘get’ or understand LA and found it somewhat overwhelming. The weather in LA is incredible, it’s permanently sunny and the beaches are gorgeous. The food scene is one of the best in the world, locals and visitors are spoiled for choice when it comes to cafés and eateries. Perhaps my favourite thing about LA (well, after the shopping) was how self-assured and confident everyone seemed. I never felt judged for taking photos of my food or outfits, which is always refreshing!

If you’re planning a trip to this metropolis, I suggest sticking to one or two neighbourhoods rather than trying to do it all. I’ve listed my favourite spots from my four favourite neighbourhoods below. Just make sure you’ve got a car.

West Hollywood and Melrose:
This is where we stayed and it’s a relatively good base. We booked a room at The Standard and loved how quirky it was. It’s an artsy, boutique hotel with an excellent pool and bar area. We even saw a few celebrities.

The Standard (West Hollywood)
Beverly Hills Hotel for lunch and photos (it’s the cutest space ever!)
Reformation is the best and one of the most sustainable clothing stores around. All their garments are made from secondhand fabrics.
Glossier for all your beauty needs. It’s worth checking out the store even if you’re not buying anything. Their LA location also has a cool Antelope Canyon room.
Laurel Hardware for cleverly crafted cocktails and a magical little patio.

Mansur Gavriel for that bucket bag. Oh and they also serve lunch in their gorgeous outdoor café.
Outdoor Voices for all your exercise needs, I ended up purchasing a sports bra and these leggings (which I’m currently living in).
Verve Coffee Roasters for the best flat white in town.
Alfred Tea Room, again it’s very Instagrammable and the changa chip drink is so good.
Gracias Madre has the best patio and vegan Mexican food in town. You’ll likely not even realise it’s vegan. Oh and definitely try their snow cone margarita, it’s next-level delicious.
by CHLOE is another popular vegan, “fast food” option.
LACMA The Los Angeles County Museum of Art is the largest art museum in the Western United States, and is something you don’t want to miss if you’re in the area.

Eggslut is a delicious spot for breakfast if you’re hungover or just craving something indulgent.

Santa Monica:
Olive and June is the prettiest nail salon I’ve ever seen, super instagrammable.
Mighty Pilates. I didn’t have the chance to try this place out, but I’ve heard great things!
Montana Avenue is the place for all your favourite shops including Clare V., Splendid, Benefit and Jill Roberts. Olive and June (mentioned above) is also on this street.
Viceroy Santa Monica. A lot of thought and detail was put into the art-deco style décor of this Ocean Avenue hotel. The pool area features black and white poolside cabanas and a mirrored bar in the lobby.
Santa Monica Pier. You can’t go to Santa Monica without visiting the beach and the pier. Hop aboard the ferris wheel and grab a snack as you explore the boardwalk.

Venice Beach:
We didn’t make it to Venice this time round, but both Nick and I have been there on past visits.

Great White Venice for the most instagram-worthy café and gorgeous working space. Apparently their coffee is good, even by Kiwi standards.
Salt & Straw for the best, freshly churned ice cream around
Moon Juice is my favourite spot for cold pressed juices, dusts, and elixirs of all kinds.

You’ll definitely want to hit up the Venice Boardwalk and check out Muscle Beach while you’re at it.

Silver Lake:
Sqirl was our favourite breakfast spot of the whole trip. It’s busy, but the service was super speedy and the dishes are super flavourful.
Dayglow Coffee has the best iced coffees around and it’s pink heaven!
Dinosaur Coffee is a really cute spot that we sadly we didn’t make it to this time.
The Silver Lake Reservoirs Have you ever seen the 1974 film, Chinatown? It’s all Nick could talk about when we visited the Silver Lake Reservoirs. Built at the turn of the 20^th century, these two man-made lakes are the heart (and namesake) of the Silver Lake community. The two side-by-side reservoirs are surrounded by an extensive walking/jogging path, a dog park, a playground and a recreation centre.
Griffith Observatory for spectacular views of the Hollywood Hills, ideal at sunset.
OK has unique gifts, jewellery, and an incredible selection of coffee table books
Yolk is the place to go for more playful gifts.
Secret Stairs Walk There’s a cluster of LA’s historic “hidden staircases” in hilly Silver Lake. A remnant of a time before cars, when public outdoor staircases were the only practical way for residents of certain hillside neighbourhoods to get down the hill to school, the supermarket, or to public transit including trolleys and streetcars.

We attempted to go to Malibu for lunch at Malibu Farm (I’ve had my eye on their frosé forever…) We drove an hour, couldn’t find a place to park (it was BUSY) and drove back. Not our brightest idea…

While we didn’t fall head over heels for LA as we have for other cities, I did fall for the incredible food scene. And I probably could’ve spent an entire day shopping. My advice is to plan a longer visit or to visit a local friend, someone who can show you their go-to spots.

Where do you hang out in LA?

July 19, 2018
The 8-Week Challenge Update

Well, it’s been a hot minute since I last checked in with you all regarding my 8-week challenge with Cadence Cycle Studio. We’re already at week seven and time has flown by, especially after being on holiday for the past three weeks.

To be honest, I allowed myself to indulge a bit more than necessary whilst in North America. Life’s all about balance though, and there’s no way I was going to deny myself Canadian poutine… (especially the maple syrup variety). I attempted to balance out my eating with lots of walking (as you do on holiday), running, yoga and even the odd spin class. Fortunately, I had some deliciously healthy meals at home, too.

We’ve now been back in Christchurch for a week and I’ve hit the ground running (quite literally). I’ve been at the gym every day so far and have been trying my hand at healthy new recipes (cauliflower nuggets, anyone?) Our wedding date has been a serious motivator, especially now that I’ve decided on and ordered a dress (!) While regular exercise is easy for me, it’s healthy eating that’s been a struggle. I love sweets and takeout and know I need to go cold turkey on the stuff.

In terms of mental health, I’ve never felt better. Since deciding to work for myself full-time (more on that here), my anxiety has waned and my confidence has increased. I also find I’m a lot more focused and productive on the daily. I say this allllll the time, but diet and exercise have always been integral to managing my anxiety and relieving stress.

So, there’s one week to go and I’m ready to finish strong. I’ve seriously missed my Cadence classes. I was never a fan of spin until I tried Cadence and now they’ve got me hooked.

If you’ve got any healthy tips or advice (like how to cut out sugar?!), please send them my way! Or, if you’d like to try a free class at Cadence, email me at vanessaortynsky@gmail.com.

(I threw this one in to make you laugh…)

Photos by Malia Rose Photographer

This post was written in partnership with Cadence, but all opinions are my own.

July 18, 2018
Keeping Cool In Palm Springs

Before becoming a popular Hollywood escape in the 1950s, Palm Springs was first a wellness destination in the 1900s. Only two hours from Los Angeles (traffic permitting), it’s the perfect getaway for both Angelenos and visitors alike.

Palm Springs was actually the first place my parents ever took me as a baby. I was about four months old when we ventured to this mid-century modern dream of a destination. I like to think that a small part of me remembers that first holiday and I’ve had a desire to return ever since…

When booking our accommodation, I did extensive research to find the most colourful, most PGM hotel I could get my hands on. We ultimately decided on The Saguaro, which was transformed from a Holiday Inn into the most magical Rainbow paradise. Rainbow in more ways than one, Palm Springs is a gay mecca and our hotel was filled with incredibly attractive same-sex couples. It also seems to be a hotspot for bachelor and bachelorette parties and one of my favourite designers actually had her wedding nearby. The other hotels we considered were:

Parker Palm Springs
If you’ve got some cash money to spend, then stay at The Parker. It’s a gorgeous hotel with three restaurants and the most luxurious rooms. We cycled to the Parker for brunch at Norma’s to celebrate our engagement (we decided California would be our mini moon) and to check out the beautifully-styled lobby. Decorated in true mid-century modern fashion, be sure to grab a few snaps for the gram while you’re there!

The Ace
Known for their kitschy, electric rooms and excellent food offerings, (not to mention the Stumptown Coffee available at all their locations), is one of America’s original boutique hotels. We couldn’t resist stopping by for breakfast at King’s Highway. The 70s style diner is worth a trip even if you’re not staying here. They have California’s own Linus bicycles available for hire, which is my preferred brand.

We chose The Saguaro for its amazing pool (of which I took 23528 photos…) and rainbow selection of rooms. They also have free bikes for hire, but it was 47 degrees Celsius when we were visiting, so we didn’t make it much further than a few kilometres…

Sightseeing

Palm Springs Art Museum
Much like the architecture, the art in Palm Springs is worth writing home about. Founded in 1938, it showcases art from the region in addition to natural science and performing arts. We focused on the regional arts, in particular contemporary art, sculpture, studio art glass, and architecture archives. There’s currently an incredible glass exhibit on called Narratives in Glass that’s on until early November. I highly recommend checking it out if you’re in town.

That Pink Door
While we were tempted to lounge by the pool (the temperatures hovered around 45 degree celsius at all times…) we knew we’d regret not taking it the city’s architecture. I had a list of places I wanted to visit, including that pink door. Unfortunately, the owners are no longer allowing photos after invasive Instagrammers and bloggers went right up to the door (some even grabbing the doorknob!) We still decided to swing by and capture a quick snap from the street. This house is so dreamy, so make sure to add it to your itinerary. The address is 1100 Sierra Way and it’s two minutes from The Saguaro.

Take the aerial tramway
Another fun activity that actually helped cool us down was taking the tram. The Aerial Tramway is the world’s largest rotating tram car. It travels over four kilometres along the breathtaking cliffs of Chino Canyon, transporting you to the pristine wilderness of the Mt. San Jacinto State Park. The journey up takes about ten-minutes and the tram car rotates slowly, which offers spectacular views of the valley below. Once you reach the top, there’s plenty of observation decks and heaps of hiking trails.

Visitor’s Center
Another amazing example of mid-century style of architecture, the Palm Springs Visitor Center (sorry, it’s ‘er’ in American English) is well worth a visit. My photos don’t do it justice, but the angles are remarkable!

Pappy & Harriet’s
Slightly outside Palm Springs in Pioneertown stands Pappy & Harriet’s. I wasn’t sure whether to categorise this under food and drink or sightseeing (it’s both). The live music venues features classic American fare and rustic decor. The walls are lined with license plates (we even found one from Saskatchewan). Drinks are served in mason jars and there’s live music every night. It’s well worth the drive, but be sure to make a reservation if you’re going for dinner.

We had planned to go bowling at Palm Springs Lanes, but ran out of time. If you have extra time, I’d suggest playing a round or two!

Eat & Drink

For its small size, Palm Springs has so many incredible food options. I had to take Nick to In ‘N Out Burger (he had never been before) and he raved about it. He actually thinks it’s better than Shake Shack (debatable, but it’s way more cost-effective). Be sure to check out the following spots as well:

King’s Highway
The roadside diner at the Ace Hotel and Swim Club, King’s Highway serves up a Cal-Mexican menu with locally sourced ingredients and Stumptown cold brew (seriously, it’s one of the best coffee roasters in America). Formerly a Denny’s restaurant, King’s Highway “celebrates the ineffable, bohemian spirit of the wide open West”. They’ve also got Bingo on Monday nights, and we’re all about that!

Norma’s
You’ll want to make sure you check out the Parker’s lobby and while you’re at it, head to Norma’s for an indulgent, outdoor brunch. The offerings here are indulgent, so come hungry. Nick and I share the crispy french toast (coated in Rice Crispies) and the Huevos Rancheros, both were incredibly delicious. As expected, we couldn’t fault the service here. Our waiter was hilarious and told us stories about local life in Palm Springs.

El Jefe
If you love margaritas and Mexican food, there’s nowhere better than El Jefe at The Saguaro. The lavender margarita was my personal fave and Nick, who strictly a beer drinker, even drank (and loved) a few.

The Tropicale
Somewhat hard to pin down, The Tropicale caters to everyone with its pink, neon-lit exterior and retro, tropical interior. The festive eatery serves an eclectic menu alongside large and delicious drinks. There’s a patio, which is worth nabbing a seat on if the temperatures are slightly lower. Nick and I both loved the service and people watching here.

We didn’t do any shopping in Palm Springs (I was saving my pennies for Melrose Ave. in Los Angeles, stay tuned for that city guide next!) but there are a few neat spots if you’re looking to spend some of your hard earned cash.

Desert Hills Premium Outlets
If you’re looking for a bargain like no other, you can’t miss the Desert Hills Premium Outlets. While they’re technically thirty minutes outside Palm Springs, this massive shopping complex is the size of a small town with outposts for Calvin Klein, All Saints, Kate Spade, Jimmy Choo, Barneys New York, Frette, Bottega Veneta, Prada, YSL, James Perse and so many more.

Modernway
If you’re a fan of mid-century furniture, stop by Modernway for an amazing selection of pre-loved furniture from decades ago. Expect an assortment of lucite seating, wall art and plush rugs. The prices are steep, but it’s fun to look!

A La Mod
One of the biggest and well curated home decor showrooms in Palm Springs, you can find pieces from the 80s and 90s in addition to mid-century modern gems. A la mod is a wonderful place for vintage lighting as well.

You could easily spend a week in Palm Springs, uncovering all the hidden gems and admiring all the mid-century modern architecture, but a weekend is ideal for a mini getaway. We loved spending two nights in this dreamy desert destination.

Have you ever been to Palm Springs? If so, I’d love to hear about your favourite spots!

July 16, 2018
How To Work With Brands As A Content Creator

I wanted to write a post about some of the ways I work with brands. The aim of this post is to be completely transparent, but also to shed light on a few different ways to earn an income as a content creator. Additionally, I’d like to highlight a handful of the benefits for brands that may be considering working with content creators to supplement their traditional advertising efforts.

It was actually my dad who inspired this post. We were having a conversation about guest blogging and inbound marketing for his businesses. Brands are becoming increasingly aware of the benefits of working with content creators to tap into niche markets. On the other hand, this post could be useful for those of you who are looking for ways to grow your revenue streams or break into the industry.

I should mention that the ways I earn an income aren’t necessarily the same as other creatives, which vary depending on industry and skill set.

Digital marketing strategy – I spent a few years working in digital marketing, on the agency-side. Now, as a freelancer, I work with smaller companies and brands to help build their following, drive traffic to their website or blog, and ultimately sell their product or service. My strategies are usually holistic, business-focused and go deeper than just building brand awareness. I’ll put together recommendations companies can implement themselves (or hire me or someone else to implement). These documents are tailored to the brand and I do a lot of upfront research to understand how best to reach their audience and keep them coming back for more.

Content planning and creation – I also work on the content creation side for several brands. I’ll put together their content calendars (usually with their help and access to their image library, but occasionally taking the images myself), schedule posts for them, and engage with other accounts on their behalf. Engagement is a two-way street, so I urge the brands I work with to be active and comment on other accounts. When possible, I choose to work with brands that fit with my personal ethos, so the content creation comes naturally and doesn’t feel forced.

Copywriting and freelance writing – I come from a publishing background, having worked as an editorial assistant at Canadian publications. While I was at university, I used to proofread other students’ papers, essays and theses. I still take on a few proofreading jobs here and there, but mostly I write for print and online publications because I find it more rewarding. I typically have a set fee for the articles I write, but it can also depend on the budget available.

Recently I’ve started guest blogging and contributing to company websites. These are usually fashion or food related, but I am also in talks with an athletic company that I’ve loved for the past few years. Obviously to write an interesting and informative article, you have to immerse yourself in the industry and understand the product or service, so a lot of research goes into my writing.

Sponsored content – Let me preface this by saying that sponsored content is a very small fraction of what I do. The majority of content you’ll find on my Instagram and blog (my two primary channels) is organic. When I am working with a brand, I always try the product first to see if I like it and then decide whether or not to enter a partnership. I’ll seldom agree to do a sponsored post before trying a product, whether it’s from a restaurant, my favourite clothing brand or a local business. That said, if I haven’t had the opportunity to try a product before (maybe it’s being sent from overseas or it’s an experience), I set realistic expectations that my content will always include my honest opinion. Sponsored content is always clearly labelled and disclosed to keep things transparent. Fortunately, brands are increasingly attuned to the fact that traditional, overly promotional content doesn’t exactly fly on social media. It’s always nice to work with brands who have done their research and have actually read some of my content and are willing to listen to what works best for my audience.

I work with a few agencies in New Zealand and Australia, but I often negotiate my own rates because I know how much effort goes into my content. Even though I have less than 10K Instagram followers (which is a deal breaker for brands who are overly fixated on numbers), I always vouch for myself and my skills and the skills of those I’m working with. If I need to work with a photographer or other creatives, that comes into play as well. My pricing is reflective of the work involved and my experience, not just how many impressions, likes and comments I anticipate my content will receive.

Sometimes the brand will know exactly where they want the ad to appear, but often I’ll recommend the channel I think will work best. When given the option, I suggest creating sponsored content for my blog because I like having the extra space to give a product or brand the full attention it deserves. I also prefer to have content on my own channel not only on Facebook or Instagram.

Gifts – Unlike sponsored content, creators are not required to talk about the PR gifts and products they receive. If they do make an appearance on my channels, I’ll say so either in the caption (gifted meal, press stay, etc.) or with #gifted. This is still a bit of a grey area in New Zealand, but the rules of the game have changed in the UK where creators are now legally required to share when products (clothing, makeup, food, travel or otherwise) have been gifted. With gifted product, there’s no back and forth between the content creator and the brand and content does not require brand approval. Most creatives will tag the brand as a way to link back to their channels and I find this to be the perfect middle ground.

We also get discount cards for certain brands, which I personally prefer. It’s a more authentic way of working with a brand I already love (rather than being sent a dress or a lipstick that may or may not work for me). I love being able to handpick the items that I’ll regularly use. From a brand’s perspective, it’s a nice way to showcase a range of your products and services in a way that’s genuine and not too sales-y.

Collaborations – In my mind, collaborations operate the same way as gifts. It is still not industry standard in New Zealand to disclose gifted product as there is not contract or budget involved. That said, I prefer to be transparent with my audience, so I’ll add this into the caption.

Photos by Nancy Zhou / Not Stock

While it may seem like all the paid jobs go to macro influencers (those with 100K+ followers), brands are constantly on the lookout for micro influencers with good engagement. Many of the brands I’ve worked would prefer to spread their budget between five to ten smaller content creators rather than on one person.

I’ve heard many people lament the rise of ‘influencer marketing’ saying that content creators shouldn’t be paid to promote products and should just talk about what they love. Newsflash: we love and use the products and food we promote! This is a contentious issue and one I’ve followed closely. We need a better term to describe everything that’s involved in creating content. The successful content creators I know are incredibly dedicated to putting together stunning imagery and captivating copy. They usually pay for their meals and clothing themselves. Occasionally, they’ll get paid to promote something or to go on a press trip, but it’s always done genuinely in a way that fits their brand and aesthetic (which I’m going to cover in my next blog post). Many of these individuals have backgrounds working in advertising or at magazines. To say they shouldn’t earn a living off their blogs and channels is insulting given how hard they work and how difficult the industry is. If you’re following someone, you’ve opted to trust their opinions and should acknowledge the time and effort that goes into creating every single image you see on their Instagram feed or blog post.

I hope this gives you an idea of the content creation landscape and my experience within the industry. As always, I’d love to hear your thoughts as well!

If you’re interested in checking out my services, head to my website.

July 4, 2018
How I’m Embracing Winter This Year

Apparently Christchurch has only seen thirteen hours of sun in the past nineteen days… This seems pretty extreme for a typically sunny and relatively temperate city, but then again, who am I to complain? I’m about to escape to North America for the next two weeks. But let’s backtrack… this post isn’t about escaping winter, it’s about making the most of the season even when the weather is less than ideal. Here are some ways I’ve resisted hibernating until the cherry blossoms decide to bloom in Hagley Park…

Make the most of ski season
I was pretty surprised when I first moved to New Zealand and learnt how popular skiing is here. Arriving from Canada, I knew that a few Kiwis skied, but had no idea the extent of the options available even within Canterbury. A weekend or even a day away to Mt. Hutt or Porters is the perfect way to immerse yourself into the season.

Enjoy a mulled wine or two
Mulled wine is the perfect excuse to peel yourself off the couch. Smash Palace is my go-to for a steaming glass of the cinnamon and nutmeg beverage. Even on cooler evenings, I can sit outside (beside a heater) with my mulled wine and almost forget the temperature is hovering slightly above zero. If you can’t bear tearing yourself away from your latest Netflix binge, it’s also ridiculously easy to make at home.

Holiday in Hanmer Springs
It wasn’t until last winter that I properly explored Hanmer. Nick and I spent the night at Braemar Lodge for his birthday and had the loveliest time. Known for its hot pools and walking tracks, the alpine town is close enough to the ski fields, offering an alternative après-ski option. Stop in at the 1861 Hurunui Hotel on the drive back for lunch or a coffee.

Treat yourself to a staycation
If you can’t get away to the Pacific Islands or Hawaii, a staycation might just do the trick. There are so many staycation options in Christchurch, but two of my hotels are the Crowne Plaza and Hotel Montreal (read my staycation guide here). Both strike the perfect balance between luxury and anonymity (which is ideal for a staycation) and you’ll love their in-house dining options if you don’t feel like venturing outside.

If you’d like to venture slightly outside Christchurch, I love exploring the North Canterbury region and highly recommend Pure Pods. Perfectly situated for gorgeous views and isolation, staying at the Waipara pod offers the ultimate mini getaway.

Book yourself a massage or a facial
Winter takes a toll on the body, so it’s important to treat yourself every now and then. Whether it’s a hydrating facial at Total Body Concept or a luxurious massage at Beauty at the Tannery, you’ll leave feeling so much better than when you arrived. If the funds are a bit tight, you can always treat yourself to a face mask and your favourite book.

Check out a new restaurant
While picnics are out of the question, visiting your favourite restaurant or venturing somewhere new is an excellent way to beat the cold. Cosy up by the fire at Miro in the Midland Building, share a platter at O.G.B. or grab a cocktail at Universo in the art gallery. The central city options are so extensive and it’s nice to get out of the house even when the weather is a bit frightening.

Photo by Nancy Zhou

Invest in some new sweaters
My friend once commented that Canadians must really love turtlenecks after she noticed me wearing them pretty much every day. I’m not sure if that’s true, but Canadians are quite practical when it comes to winter dressing. We’re accustomed to shockingly cold temperatures, so we prefer not to mess around. If you’re feeling the chill, there’s really nothing better than snuggling up in your favourite cosy jumper.

Photos by Nancy Zhou

Sweat it out
Winter is when many of us get into a bit of a workout funk, but it’s actually the best way to keep warm and ward off illness. So, this year I decided to switch it up a bit by signing up for spin classes. Rather than traditional classes, I opted for Cadence Cycle Studio which combines strength training, cardio and cycling. It’s the perfect workout for those of us who need a bit of variety.

Experiment with new recipes
I’m not much of a chef, but winter is the time when I don’t mind experimenting in the kitchen. The days are shorter and the nights can feel long. There’s something so special about preparing a wholesome meal to share with friends and loved ones.

…or order some meatballs!
Meatball Monday is, hands down, the best way to beat your weekday blues. You get the choice of pork and beef balls or white bean and cannellini (vegan is also an option!). You can also add anchovies, which are simply delicious. Even better, Tom delivers to homes and businesses in the central city and nearby suburbs. Oh and he’s recently introduced fennel to his recipes, which is a game changer. Just trust me and order some balls for next Monday.

I’d love to hear your ideas for embracing the chillier months. Leave me a comment below with your tips.

June 19, 2018
8 Bachelorette Ideas For The Modern Bride

Couples are now dating for longer and living together before tying the knot, which means traditional bachelor/bachelorette parties are becoming a thing of the past.

I had a discussion with a friend the other day, which inspired this post. He was in disbelief that I was planning on inviting both male and female friends to my party. This got me thinking about how I’d like my bachelorette and wedding day to play out. Nick and I are doing away with outdated traditions that don’t feel relevant to us. But, more on that another day…

Here are eight ideas that I think would suit a modern bride (or groom) to-be. Even if you’re not planning or attending a bachelorette anytime soon, this list might inspire your next birthday party or event:

Visit a few nearby wineries
Let’s start with this one because it’s basically my dream hen situation. A sunny afternoon exploring Waipara or Waiheke sounds absolutely perfect for a chill bride-to-be. If you’re based in Christchurch, why not explore North Canterbury’s collection of world-class wineries and restaurants? There’s Black Estate, Pegasus Bay and Boneline to name a few… Or, check out North Canterbury Wine & Food Festival in early March. If you’re in Auckland, an afternoon ferry ride to Waiheke would be absolutely divine. How about lunch at Man O’ War or Mudbrick Winery?

Road trip to the beach
My friend Annie had her hens weekend at another friend’s beach house in Northland, it was the most wonderful time ever. We kicked things off with a scrumptious brunch at Odettes Eatery (but Amano or Ortolana would be perfect and perfectly situated as well) before carpooling up North for three days of bliss, sunshine, platters and outdoor baths. We even escaped to a winery for lunch, which was absolutely divine.

Attend a music festival
For the modern bride who still wants to get a bit rowdy, a music festival might be just the thing. As a teenager, I always envisioned bopping away at Bonnaroo or Osheaga for my bachelorette.

Explore a new city
Potentially a more expensive option, a city break is worth considering if you’re not going on a honeymoon or live within driving distance of a city you’ve yet to visit. Another friend of mine, Kirsten had her bachelorette in New York City (I know, right?) We travelled as a group of eight for five days and it was magical. I was living in Toronto at the time, so the flight was only an hour and reasonably-priced. We did a few touristy things, but spent most of our time in Chelsea, Williamsburg and Soho. Without a set itinerary, I even managed to catch up with a few friends who live in the city. A mini holiday is a great way to bond with your friends before tying the knot.

Hit the slopes
If you’re based in Western Canada, a ski trip bachelorette would be incredible. Imagine renting a house (with a hot tub) in Golden BC and spending the weekend in the powder. Aprés ski is another excellent reason to opt for this type of bachelorette. I especially like the sound of mulled wine and cheese after a day on the slopes.

Sail away
If you live in a warmer climate (or it’s summertime in Canada), a day spent sailing might suit you and your mates. I love the idea of hiring a yacht for the day and sailing along the harbour. There are charters that allow you to bring your own food and drinks, which is an effective way to save money. Otherwise, some clubs let you hire out boats if you’d like to sail yourselves. Nick would love this option!

Pamper yourselves
Spa day bachelorettes appeal me to on so many levels. With the stress of planning a wedding, nothing sounds better than spending the day getting massaged and pampered. Her Majesty’s Pleasure in Toronto would be the perfect spot any time of day as they serve up delicious coffee or beautifully crafted cocktails alongside your mani/pedi or blowout. The Pamper Bar in Christchurch is another excellent option if you want to get your nails and brows looking fierce for the wedding. They also offer spray tans at their second location, The Tan Bar.

Art crawl through the city
With so many amazing local galleries scattered throughout most cities, an art crawl is a lovely idea for a creative bride-to-be. In Christchurch, you could explore CoCA and the Christchurch Art Gallery before settling in for lunch and negronis at Universo. Many city galleries host monthly parties that run well into the wee hours, so it’d be worth coordinating your bachelorette party with one of these events. My friend Mary organised her birthday party at the ROM and we spent the night on the dance floor with DJs and live music and exploring the galleries with tasty food and drinks.

Many of us live in different cities and even different countries throughout our lives. Modern day bachelor and bachelorette parties are about spending quality time with friends from different phases of our lives. There’s no better feeling than your childhood bestie connecting with your uni pals and your siblings getting to know those mates you met on exchange.

What do you think? Does a bachelorette/hen party need to be a final hurrah with your gal pals or are you a more modern bride who would prefer something a bit alternative?

June 13, 2018
A Prairie Girl’s Guide To Prahran

There’s never enough time to visit all the eateries and bars on my Melbourne itinerary. So rather than finding yourself overwhelmed trying to shuffle between suburbs and constantly catching the tram, we recommend optimising your time by sticking to one area. The constantly evolving foodie precinct of Prahran is the perfect destination to settle in for your long weekend. Check into The Cullen, one of the Art Series hotels in the heart of vibrant Chapel Street for your weekend of eating and drinking. The Cullen has not one but two restaurants, Gramercy Social and HuTong Dumpling Bar.

Across from The Cullen, Prahran Market is where you should start your foodie adventures. Grab breakfast at cheese toastie shop, Maker & Monger. The open-face Reuben is a crowd favourite, served with a healthy helping of sauerkraut. Follow up with a strong flat white or filter coffee at Market Lane before continuing your day in this bustling precinct.

If you’re after a sit-down meal, I highly recommend stopping by Journeyman on Chapel Street where the coffee is superb and the meals are filling. Alternatively, I can’t pass up the smashed pumpkin at Tall Timber. It’s the perfect autumnal brunch in a sparsely decorated, minimalist space that’s had locals flocking since it opened. Otherwise, head to the memorable and beautifully designed Top Paddock for that ricotta hotcake. You know, the one that practically broke Instagram? The craze was kickstarted by Melbourne cafés and you know you shouldn’t leave without trying at least one. If you’re after a twist on the smashed avo, head to Hobba for a variation that includes pomegranate, a softly poached egg and plenty of feta. Their cabinet food is also noteworthy, they’ve got bacon tarts, croissants and baked goods galore. Abacus is another local favourite that does inventive brunch in a spacious Chapel Street café. If you’re looking for something a bit lighter, pop into Chez Mademoiselle on Greville Street (a pedestrianised street worth meandering along a least a few times during your stay) for macarons and coffee.

For lunch, there are plenty of worthwhile Prahran eateries you’ll want to visit. Mr. Miyagi makes a salmon nori taco that’s as good as it sounds – both fresh and crunchy. Their schnitty bao, chicken schnitzel with sriracha mayo, is equally delicious. If you love Chin Chin, you’ll want to get in the queue for Hawker Hall. Or cross the bridge to Richmond for Aperol Spritz and funghi pizza at Baby Pizza. Perch up at the bar and watch as the chefs elaborately prepare dish after dish.

For dinner plans that will surely turn into late night drinks, Borsch, Vodka & Tears is unbeatable. The modern Polish vodka bar is loved among locals. Order the Ukrainain borscht (yes, the spelling varies depending on which Eastern European country you’re in), the mushroom and sauerkraut pierogis (are we sensing a theme here?) and the cabbage rolls, which look a lot more like rice paper rolls than any cabbage rolls I’ve ever made. Regardless, they go down a treat when paired with any of the vodka tasting trays you’ll undoubtedly order. Borsch has approximately ten pages of vodkas, so do like the Polish do, and get drinking. Na, zdrowie. If you still haven’t had enough vodka, try the negronski. It’s a vodka version of the classic gin, Campari and vermouth cocktail – and my personal favourite.

Afterwards, meander down to Lover – a newly opened cocktail bar in a gloriously intimate setting. The bar is understatedly cool, and the limited seating makes it the ideal date night spot or place to catch up with friends you haven’t seen in awhile.

For a bowl of ramen that will transport to you the inner streets of Fukuoka, Ramblr is equal parts beautiful and delicious. Yet another minimalist’s dream, follow them on Instagram for the ultimate food porn. If it’s Mexican you’re dreaming of, Fonda Mexican has the freshest carnitas in town and a rooftop bar perfect for people watching. Or, if you’re needing a juice cleanse after all these eats, grab a cold pressed juice from Greene Street Juice Co. The immunity shots will nip any ailments in the bud.

While I suggest sticking to one or two areas, I can’t help sneaking in a few additional favourites in case you decide to venture to the CBD (and you should if it’s your first time in Melbourne). For doughnut lovers, Shortstop is a must-visit spot. Hidden down Lt. Collins laneway, the doughnut and coffee shop’s menu is always changing, and you’ll get serious Brick Lane vibes. For Laotian noodles, venture to Noodle House. Otherwise, grab burgers at Burger Project.

With a food scene that’s showing no sign of slowing, Prahran has once again established itself as a must-visit Melbourne suburb. Regardless of what you’re craving, you’re sure to find a dozen eateries that take your fancy.

I usually create a moodboard on Instagram for all the places I plan to visit. Instagram’s also a great place to get inspired. If you’d like to see more of my Melbourne food recommendations, follow #pgminmelbourne on Instagram for all my go-to, ‘grammable spots. Or, if you want to read my original Melbourne city guide, you can check it out here.

June 4, 2018
How I’m Getting In Shape For Our Wedding

With our wedding only nine months away, I’ve started setting some goals to get myself in top shape. Not only physical goals, I want to prioritise my mental health as well. Exercise has always been very therapeutic for me and I’m a big believer in exercise as medicine. Who doesn’t feel much better after a run, a yoga session or a spin class? I’m even a bit superstitious when it comes to exercise, making sure I’ve gone for a run or attended workout class before any major presentation or important event…

Needless to say, when Cadence Cycle Studios asked me to take part in their eight-week challenge, I jumped at the opportunity. Other than running the occasional half marathon, I don’t really set fitness goals for myself and have a relaxed approach to working out (despite my superstitions). However, as a freelancer, I don’t have a lot of structure in my day-to-day life, so more intensive workout regime is definitely appealing.

Unlike other fitness challenges, each participant sets their own goals and workout terms for the eight weeks. There’s no set number of classes you need to tick off, rather it’s about creating a plan that works for you. Whether you’re wanting to lose weight, tone up or build confidence, each participant sits down with the Cadence team prior to beginning to identify their plan of attack and undergo testing. The testing involves a body scan that calculates height, weight, BMI, body composition, segmental lean analysis, and several other factors that I won’t go into… Basically, the analysis tells us our target weight, fat and muscle amounts. After completing the scan, we dive into a physical challenge that involves cycling 2km as fast as I can, completing as many press ups and burpees as I can in a minute, and then holding a plank for as long as I can.

I wanted to reflect on how I’m feeling before the 8WC kicks off on Monday. Recovering from a bout of sickness last week, I’m feeling a bit fragile and my diet is a bit out of whack. I’m looking forward to getting into the swing of things, particularly with the madness of wedding planning. Perhaps the most important factor is my diet. As a food writer, I love eating like my job depends on it (because it does) but I know I need to eat more greens and less sugar. My goal is to tone my upper body and lose weight around my middle, which has always been a slight problem area for me. I also want to manage my anxiety and feel confident about myself and my future.

Nick and I are heading back to Canada and the States at the end of June, in the middle of the challenge, so I’ll be doing quite a few of my workouts in the Northern Hemisphere. Fortunately, I always eat healthiest at home because my mom cooks the most wholesome vegetarian meals. I come from a family of runners, so I’ll be embarking on lengthy runs and using my parents’ fitness room in addition to swims at the lake. It’s important to switch up my routine to ensure I don’t get bored. My favourite thing about Cadence is the variety within the workouts. It’s high intensity interval training mixed in with strength and functional fitness, which results in the ultimate full-body workout.

If you’re interested in hearing more about the 8WC or Cadence Cycling Studios, feel free to leave me a comment below or send me an email. I’d love for you to join me for a class sometime.

Photo by Jillian Miller Photography

June 1, 2018