Fable is a local store with a purpose. The carefully curated second-hand shop offers a vintage shopping experience not found anywhere else in Christchurch (or even New Zealand). Owners Sarah Gunn and Meagan Veitch saw a gap in the market for affordable, good quality second-hand items after seeing the incredible level of vintage shopping in America. Rather than simply creating more landfill – the girls wanted to repurpose existing clothing, giving it a new lease on life.
South Town is quickly evolving into the coolest place in town and Fable plays an integral role in that transformation. The pop-up shop won’t be around forever, though there may be plans to relocate to a super cool spot in Sydenham. Fable sells second-hand clothing (including handmade baby knits) and homeware, gifts, and books.
There’s a big focus on giving back to the organisations and charities they buy from: the Salvation Army, Red Cross, St. Vincent De Paul, St John, SPCA, and Lyttelton Community Project to name a few. When selecting items for Fable, Meagan and Sarah shop exclusively at organisations that help the community – where the profits are invested back into what they support.
Pop into Fable on 24 Welles Street to say hi to the girls (they are the loveliest!) And stay tuned for our upcoming collaboration.
All photos by Nancy Zhou